My project is conformed by the elaboration, packaging and sale of an original, fermented, refreshing and 100% natural drink, without preservatives.
The development of the formula is ready, all that remains is to improve it for large-scale elaboration and the consequent reduction in unit costs.
Our current packaging is very basic and has no presentation, so I would like to do it professionally. The design, as you can see in the attached image, is almost finished, it only remains to define, compared to other prototypes, what will be the final image to be launched on the market.
Our drink has a lot of potential, which has been proven with excellent sales in our restaurants. Initially it was sold from a vitrolero, as is direct to the glass, in our Mexican food restaurant and had very good results. Later we opened a restaurant dedicated to American biscuits, and at first it did not have the expected result and we understood that it was the type of food, which is most commonly accompanied by coffee or chocolate, which caused the lack of craving on the part of customers, so we packed it in basic plastic bottles and offered it in our soda fridge and it started to get attention. We later offered it in combos with our biscuit sandwiches and more began to sell.
Obviously my goal is to turn this drink into the new "beer", naturally refreshing and nutritious, the cost of production is extremely low, and I consider that it will generate profits 3 months after the first local distribution, one year after the first distribution. national, and I estimate that in 3 years we will open to the international market.