As you think, and as I think, WhiteMountain wants to be a little and cheap brand available for all people. But before all, I want to make you read a little, like you are doing now, about my first objective.

Somedays, when I'm bored, I like to draw some little funny things that I imagine on my head, normally it's when I'm crazy for ski and to surf (I know people who like ski and do surf know that feeling). Then when the day finish, I make my own t-shirt, with what I drawn before. Okay, you are thinking why this men is explaining me that. Well I explain it, because all my passion for do that brand started because so much people asked me, Hey! What a t-shirt, where I can get it?. That people made me pose my first objective. It consists in share my creativity and passion that Skiing and Surfing give to me.

In that conclusion, I want to explain you a little what profile of people I'm searching for sell. I know you can be thinking.. Aha! For skiers and surfers!! Yes, that are the principals buyers, but to be honest, before when I was explaining my first objective, I said so much people liked my t-shirts, but 50% of them didn't ski and so surf. It's simply, most of people like minimalist t-shirts, all people like something related about snow and surfer life, so on this types of brand, always are more efficiently than big brands that don't know what's their style.