Key resources - categorized into financial, human, and intellectual. The initial investment for the development of the platform and infrastructure, investment to ensure the operation for six months in generating enough flow to maintain the organization by itself. Investors will be a key resource within the financial sector. The human resources will be kept in the minimum of operation and will look for talent aligned to the values of the organization. Intellectuals, the most expensive resource, the only one that can not be spared.