Composition of the kit

A wine blind-tasting Kit, consisting of 6 small wine flasks, identified only by a number.

In a sealed envelope, details of the 6 wines and some indication that helps identifying them. In another one, the correspondence between the number of bottle and the wine.

There will be more data than usually available on the labels: pH, density, colorimetry, alcohol content.

The taster must order the wines in order of price, or identify them by winery, variety, age or name.

Each tasting exercise is given a score according to difficulty.

A small bottle with a recommended wine will be added.

There will be different kits: common wine, fine wine, vintage wine, Cabernet, Syrah, Malbec, etc.

In the first stage the project will be launched in Argentina, with local wines. In a second step will be extended to Chile, and later to France, Spain, Italy and other wine producing countries.

 

Market analysis

There is no similar product in the world, at least after examining the first 1000 results from Google. There is a kit that does not include wine tasting, but simply brings a case to hide the wine bottles, which are bought separately. Other kits include flavorings for educating smell, but nothing like wines ready for a blind tasting competition.

This product will take some time to gain acceptance from manufacturers, because many will be reluctant to be compared with the competition. In particular, those that offer high-priced wines in relation to the quality perceived by the average user. However, we expect to have a sufficient number of small manufacturers who seek to make known good quality products. Then it will be easier to convince the others.

After gained public acceptance, we may even charge the manufacturers to include a product in the kit, and above all, to provide the recommended bottle.

The product must deal with the complexity of its many variants, since each country has thousands of wineries, with many products each. We will select those that are most convenient to the kit.

The sale will be direct (thru the Web) or through wineries, gifts shops and restaurants, where it will be an incentive for wine sales.

 

Importance of Website

The website will allow each participant in the tasting game to log their results in a comprehensive website, in order to develop a ranking of tasters.

At first launch the kit will bring an envelope with the correlation between number of bottle and wine label. Later we will disregard the envelope, and the result will be only in the website. The reason is that the envelope allows users to "cheat" by filling the result after knowing the correct result.

Each buyer will find a unique kit number in the package, and that number will log a user on the site, or give access to an already registered user. After filling out a form with each tasting result, the system will reveal the key and award a score.

After the tastings are filled in, the kit number will be invalidated for other operations.

The website will be an important factor in customer loyalty. It may recommend wines according to the preferences of each.

 


Price

Here are some very rough preliminary figures. The kit will provide six vials with no more than 10 ml, which is more than enough to taste. The bottle of "recommended" wine will contain 50 ml. These amounts are small, and will cost approx. about 4 euros. The small flasks will cost 5 euros, the bottle 1 Euro, and cardboard wrapping, 1 euro. The production cost of the kit will then be 11 euros, while the selling price will be around 20. The intermediate kit "fine" wines may cost 40, and expensive wine, 100.

The cost of international mail a package of 500 g is 12 euros.

In conclusion, most of the sales price is added value provided by us to taste 6 wines with a single purchase, transforming a single activity in a group game and international competition.